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Enchantments is the oldest witchcraft store in New York. It's located in the East Village, it's been in business over 34 years.
Even though spell casting isn't available in the store, you'll find carved candles, apothecary, custom oils and incense, tarot cards, jewelry and a large selection of books.
Witch and store owner Stacy Rapp (photo below) says the shop is successful because it puts out positive energy, so positive energy comes back to it.
Customers come from all walks of life, “we get doctors, lawyers, bartenders, people who have been practicing pagans for 20 years and people who have never done any of this before in their life,” says Rapp. She says Witchcraft is popular because people are looking for a spiritual practice that gives them a measure of control.
Nothing can be created out of thin air, so lighting a candle or burning some incense won’t create a million dollars, but it can help give a boost to a job search, she explains. "The idea of magic is that it is a proactive spirituality."
Rapp also credits part of witchcraft’s attraction to its emphasis on the strong female role, which can often be lacking in other spiritual practices. "It is much more balanced in terms of male and female energy and you have strong female energies."
